Land Use

Scroll to Learn

National Land Simulator

Adjust the dial to transition the UK to a plant-based economy.

4%

Plant-Based Adoption Rate

Animal Feed
Animal Pasture
Nature / Rewilding
Human Crops
Urban Use
Resource Occupation

UK Spatial Demand

Industry Status Quo (2024)
Restorative Transition (Target)

Brazil:
The Cerrado

The UK's largest overseas feed-land. Millions of hectares are dedicated to soy production strictly to feed British industrial pork and chicken.

Status: Critical Deforestation
Deforestation

Wildwood Loss

8,000 BCE: The Wildwood Baseline

100% WILD NATURE

2024: The Industrial Peak

50% PASTURE
14% NATURE
36% OTHER

Land Used per 100g protein

Lamb & Mutton185m²
Beef164m²
Cheese41m²
Cow's Milk27m²
Tofu2.2m²
Wheat (Seitan)1.9m²
Oat Milk0.7m²
Lentils0.3m²
Navigation Home Hub Mythbuster Take Action The Dare
The Evidence Nature Land Use Biometric Health The Animals Economics
Calculators Impact Calculator Land Use Simulator